I need to tell you something…
Brrr….winter is definitely hitting its stride here in the middle of the UK…this morning was one of those beautiful sunny but very cold frosty mornings when everything sparkles. I love those mornings. The air is bitingly fresh and time outside makes you even more grateful to come back inside into the warm. And it feels the way it should feel in the run up to Christmas.
I’ve been doing some thinking about where I’m going with all this and how I can best reach people to share the insights I’ve discovered. As everything I do is online or via email there’s a LOT of digital noise I need to cut through in order to be heard. I need to stop you in your tracks so you stop scrolling. If you’re reading this then I managed it, this time, so thank you.
It’s become apparent to me that the more people you are trying to reach in this crazy digital world the more generic your message becomes. What I mean is that I know what I offer would be beneficial to lots of different people in all sorts of stages and walks of life, but if I try and communicate with all of them in the same email / facebook update / blog post the message won’t be specific enough to any one of those people to make them sit up and take notice. It’s diluting it, making it less effective.
I don’t want to communicate in a watered down fashion, and be passed over in the melée.
I want to be noticed!!
I want to hit people like a shot of brandy on a cold winter’s day! Which is why I’ve decided to narrow things down a bit and start speaking to a much more specific group of people.
Those people are mothers.
Mothers with children who are not yet adults able to fend for themselves and those whose children have recently flown the nest leaving a space which can be filled with rediscovery.
Mothers like me.
While I know many of you are on my wavelength I also know this is going to jar with some of you reading this and for that I am sorry. It doesn’t mean I think any less of you or that I don’t want you to hear what I have to say. It’s taken me a long time to write this because I really, really don’t want to lose any of you. But I know deep down that the more specific focus is something that is imperative if my ideas are going to take flight. The language I will be using from now on will be directed towards mothers but much of the nitty gritty of my offerings are applicable to everyone.
This is simply a starting point.
You might have noticed that I’ve already changed some of the copy on pages here to speak directly to mothers. Already I can feel a powerful shift in the effectiveness of my words. I know this is the right thing to do.
I would be honoured if you stay with me regardless of whether you fit into this demographic or not. Equally I totally understand that there are a myriad reasons why you might no longer want to be a part of my audience. I wish you well – please know your support has meant so much, and I hope our paths cross again in the future.
Sending love to you all.